In a market where competition is fierce and consumer demands are ever-changing the fight to stay afloat is no easy task. Hotels across the globe are now looking at experience customization as a way forward.
Bringing more convenience to customers
In the hopes of remaining relevant as an industry, one of the best ways to win the favour of the consumer is to bring convenience to guests.
For example, if guests are looking for Discover ASR properties to stay in, for a particular locale, it may be good to launch some accommodation offers to incentivize a visit.
Embrace customization
While this may not be feasible across the hotel industry, there are some locations that have succeeded in introducing a portal allowing visitors to customize their visit.
Start with data
It all starts here. The more information you are able to collect translates into being able to create amenities for guests in a pseudo-predictive manner. It is a sure-fire way to delight!
Build data points
It is the job of hoteliers to empower employees to gather data to deliver on any customization service. This will aid in staying relevant and leveraging the gathered data for better performance.